Havrefras_Hover_3s_480.mp4

IKEA_Hover_3s_480.mp4

Blocket_Teknikladan_6s_4x5_Hover.mp4

Arket_3s_Hover_480.mp4

Burger-King_Poster_Hover-3s_480.mp4

Zalando_Live_Pink_Zoom_1080_web.mp4

Zalando_Live_Pink_Context_1080_web.mp4

Drum wanted to make Sweden’s first live action 3DOOH, meaning content that appear to come out of the frame on a digital outdoor environment. But for the first time in Sweden: with a real person shot in camera and not made in 3D.

With careful planning, lots of testing, and a close collaboration with the 3D artist, I built the balcony set with what seems to be weird angles, but are actually very precise down to the millimetre. This was crucial to make it the illusion believable from the ground. And what better place to showcase this work than at the very centre of Stureplan.

Zalando_BTS_web.mp4

Zalando_Live_Blue_Zoom_1080_web.mp4

Zalando_Live_Blue_Context_1080_web.mp4

Zalando_Live_Beige_Zoom_1080_web.mp4

Zalando_Live_Beige_Context_1080_web.mp4

Pontus Rudolfson

Bsmart

Martin Jonsson 
Pär Wahlund

Claudio Diez

Zalando_Poster_Hover_5s_web_10-11.mp4